Industries · Tech, media and staffing
The operating system for marketing and creative agency.
Cash, agency gross income per head and delivery margin, deadlines and decisions for your clients, projects and team members, in one private workspace.
The numbers that matter
Healthy ranges are estimates. Estimates for US small and mid-size operators, not facts about your business. Based on commonly cited agency benchmarks (e.g. Promethean Research, SoDA).
Agency gross income per head
Typical: $120K–$180K / year
Delivery margin
Typical: 50–60%
Net margin
Typical: 15–25%
Retainer share
Typical: above 60%
Top-client concentration
Typical: under 20%
Sample weekly scorecard
Illustrative numbers for a business doing about $120,000 a month — not real customer data.
| Measure | Target | Last 4 weeks |
|---|---|---|
| Retainer revenue | ≥ $40,000 | $36,570 → $40,340 → $43,100 → $41,170 |
| Billable utilization | ≥ 75% | 75.2% → 80.3% → 76.7% → 70.3% |
| Proposals sent | ≥ 3 | 3 → 3 → 3 → 3 |
| Project margin | ≥ 45% | 45.5% → 41.6% → 42.1% → 46.7% |
| Clients lost | ≤ 0 | 0 → 0 → 0 → 0 |
Compliance reminders
Reminders, not legal advice. State and local rules vary — confirm with the agency.
1099-NEC forms to contractors and the IRS · annually · federal
Due January 31.
Questions
- Which numbers does Billionaire OS track for marketing and creative agency?
- Agency gross income per head, Delivery margin, Net margin, Retainer share, Top-client concentration. Each one shows a typical healthy range (Estimates for US small and mid-size operators, not facts about your business. Based on commonly cited agency benchmarks (e.g. Promethean Research, SoDA)) so you can see where you stand.
- Do I have to enter everything by hand?
- No. Connect your bank or upload a CSV and transactions are sorted automatically into an industry chart of accounts. You review only the ones it is unsure about.
- Does it handle compliance?
- It reminds you of recurring items such as 1099-nec forms to contractors and the irs. Rules vary by state, so confirm details with the agency; reminders are not legal advice.
- Can I run more than one business?
- Yes. Each business keeps its own industry pack, numbers and partner access, and you see them side by side.
- How do I try it?
- Start a 14-day trial with no credit card, or open the sample workspace without signing up.
See your own numbers in about 2 minutes.
14-day trial · No credit card required
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