Industries · Food, retail and hospitality
The operating system for retail and e-commerce.
Cash, gross margin and contribution margin after ads/fulfillment, deadlines and decisions for your customers, orders and associates, in one private workspace.
The numbers that matter
Healthy ranges are estimates. Estimates for US small and mid-size operators, not facts about your business. Based on commonly cited retail and DTC benchmarks.
Gross margin
Typical: 40–60% (DTC); 25–45% (resale)
Contribution margin after ads/fulfillment
Typical: above 20%
Inventory turns
Typical: 4–8x per year
Return rate
Typical: under 10–20%
Conversion rate (online)
Typical: 1.5–3%
Sample weekly scorecard
Illustrative numbers for a business doing about $100,000 a month — not real customer data.
| Measure | Target | Last 4 weeks |
|---|---|---|
| Orders | ≥ 400 | 366 → 403 → 431 → 412 |
| Average order value | ≥ $65 | $65.14 → $69.62 → $66.5 → $60.94 |
| Conversion rate | ≥ 2.5% | 2.7% → 2.5% → 2.3% → 2.4% |
| Return rate | ≤ 8% | 7.6% → 8.3% → 8.2% → 7.4% |
| Weeks of inventory | ≤ 8 | 8 → 8 → 7 → 7 |
Compliance reminders
Reminders, not legal advice. State and local rules vary — confirm with the agency.
Sales tax returns · ongoing · state
Monthly, quarterly or annual depending on volume and state.
Annual inventory count · annually · practice
Supports year-end COGS.
Questions
- Which numbers does Billionaire OS track for retail and e-commerce?
- Gross margin, Contribution margin after ads/fulfillment, Inventory turns, Return rate, Conversion rate (online). Each one shows a typical healthy range (Estimates for US small and mid-size operators, not facts about your business. Based on commonly cited retail and DTC benchmarks) so you can see where you stand.
- Do I have to enter everything by hand?
- No. Connect your bank or upload a CSV and transactions are sorted automatically into an industry chart of accounts. You review only the ones it is unsure about.
- Does it handle compliance?
- It reminds you of recurring items such as sales tax returns, annual inventory count. Rules vary by state, so confirm details with the agency; reminders are not legal advice.
- Can I run more than one business?
- Yes. Each business keeps its own industry pack, numbers and partner access, and you see them side by side.
- How do I try it?
- Start a 14-day trial with no credit card, or open the sample workspace without signing up.
See your own numbers in about 2 minutes.
14-day trial · No credit card required
Start free trial